"We believe that our personlized service and the relationship that we build with you will help you reach your financial goals"


Keith Lanton

Keith Lanton MBA, President, Herold & Lantern Investments, Inc., and Percheron Asset Management Group

35 Pinelawn Road
Suite 101E
Melville, NY 11710
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MBA, President, Herold & Lantern Investments, Inc., and Percheron Asset Management Group

Keith Lanton is President of Herold & Lantern Investments, Inc. He is also President of the Percheron subsidiaries Lantern Wealth Advisors LLC, and Lantern Insurance Brokerage, Inc. In 1993 Mr. Lanton co-founded our predecessor firm, Lantern Investments. Mr. Lanton has overseen the significant growth of Herold & Lantern Investments’ client assets to more than $3 billion in customer and tri-party assets. Keith is dedicated to client service and has strategically built our group of financial service affiliates to customize solutions that allow clients to achieve their financial goals. He has assembled an outstanding team of brokers and investment advisors specializing in growth and income; and has driven the firm’s effectiveness by leveraging smart technology. Mr. Lanton is frequently interviewed in financial publications and radio; and is a sought after panelist and speaker at investment events. Mr. Lanton received his BA in Economics from Emory University and was elected to Phi Beta Kappa. He also studied at the London School of Economics, and received his MBA in finance and accounting from Columbia University.
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Company Info

35 Pinelawn Rd., Suite 101E
Melville, NY 11747

845 Third Avenue
Suite 1703
New York, New York 10022

Our Disclosure

Wealth Advisory solutions provided by subsidiaries of Percheron Asset Management Group, Inc.: Herold Advisors Inc. and Lantern Wealth Advisors, LLC., SEC registered investment advisors. Securities offered through Herold & Lantern Investments Inc., a registered broker dealer, Member FINRA, MSRB, SIPC.

Bernard Herold & Co., Inc.
Rule 606(a)1 Reporting Public Disclosure

Herold & Lantern Investments, Inc. Rule 606


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